Introducing The Stork Journal

Banner image with Storkcraft logo containing various nursery items, including a beige nursery chair, white baby crib with natural wood details, toddler guardrails in various colors, and a white bookshelf

Introducing the Stork Journal

As we venture into the world of blogging, we would like to extend a warm welcome to you, our valued readers, who are a part of the #StorkcraftFamily. Our mission is one of love, safety, and innovation, and we are thrilled to share our passion for bringing dream nurseries and kids' bedrooms to life with you.

Join us on this exciting journey as we delve into the latest parenting tips, design inspo, safety reminders, heartwarming stories, and more. Storkcraft® is not just a baby and kids furniture company — we are committed to being your partner throughout your parenthood journey, and to supporting your family along every step of the way.

In our first blog post of The Stork Journal, you will learn about our history, our purpose, and the path that we are blazing to build and grow the Storkcraft® brand with a lot of heart and soul.

Birdseye view of woman and baby on floor, in which woman's arm is wrapped around baby and woman's face is pressed against baby's cheek

The Heart of Storkcraft®

For nearly 80 years (since Storkcraft® was founded in 1945), we have put our collective hearts, passion, imagination, and expertise into thoughtfully crafting quality nursery and kids bedroom furniture for families all across North America. As a family company, we are dedicated to supporting families, empowering parents, and spreading love through our stylish and innovative baby and kids furniture products. We strive to empower parents to create a nurturing environment for their children to grow in, and to support parents along their parenthood journeys.

Our Brand Values

Family: Being family-owned and family-focused, we understand the joys (and challenges) of parenthood. This empathy drives us to create furniture that enhances your family's everyday moments. 
    Diversity and Inclusivity: Our supportive and respectful Storkcraft® team embraces diversity, inclusion, and collaboration, and we take pride in showcasing this throughout our marketing content — ensuring that everyone feels represented and included. Our website features accessibility functions to ensure an inclusive online experience.
      Safety: Your child’s safety is our #1 priority. That is why our products are thoroughly crafted with safety at their core from conception, undergo rigorous testing, and hold safety certifications, giving you peace of mind as you cherish every precious moment with your little ones.
        Creativity and Innovation: We take pride in our innovative, convertible furniture, incorporating high-tech features and new-age designs that stay ahead of trends, while always meeting the practical needs of families.
          Trust: With nearly 80 years of experience, Storkcraft® has been a trusted companion for generations of parents. We strive to exceed the expectations of the ever-growing #StorkcraftFamily.
            Environmental, Social, and Governance (ESG): By partnering with charities and organizations like One Tree Planted, Ronald McDonald House Charities®, and many more, we are dedicated to promoting issues including environmental sustainability and making a positive impact on families in need. Upholding integrity and corporate transparency is of utmost importance to us, ensuring that we stay true to our brand's vision, purpose, and values.

              Father and mother on bed, holding baby. Father is lying on back and mother is kissing baby's head.

              A Company that Cares

              Giving back is in our company's DNA. We cherish our role of being able to bring happiness to families that are in need of some extra love and support, and actively contribute to our communities through charitable giving and philanthropic involvement. Our partnerships with organizations such as Ronald McDonald House Charities®, BABY2BABY, Backpack Buddies, and the Furniture Bank of Central Ohio is a testament to our commitment to making a positive impact. Read more about our partners and contributions here!

              Adult hand holding baby's hand.

              Committed to Nursery Safety

              Our focus on providing safer products for nurseries has been recognized through various awards and certifications: 

              UL GREEGUARD PRODUCT CERTIFIED FOR LOW CHEMICAL EMISSIONS UL.COM/GG UL 2818 GOLD

              GREENGUARD Gold Certified

              Our products are screened for more than 10,000 chemicals and VOCs known to pollute indoor air.

              		  

              JPMA CERTIFIED Tested and Trusted www.jpma.org Sample tested to meet U.S. Federal, ASTM and other safety requirements

              JPMA Certified

              Expert tested by third-party, accredited laboratories to meet or exceed all applicable category voluntary and mandatory safety standards. 
              CertiPUR-US CONTAINS CERTIFIED FLEXIBLE POLYURETHANE FOAM WWW.CERTIPUR.US

              CertiPUR-US® Certified Mattress Foam

              Our certified flexible polyurethane foams meet the highest standards for content, emissions, and durability.
              PARENT TESTED PARENT APPROVED WINNER

              Parent Tested Parent Approved (PTPA)

              We have earned this distinction through unbiased and authentic testing from North America's largest parent testing community.
              PARENT TESTED PARENT APPROVED TOP PRODUCT 2023

              PTPA Top Product 2023 Award

              Storkcraft® is amongst an elite group of award-winning brands that have received PTPA's prestigious Top Product Award for 2023.
              WINNER WOMEN'S CHOICE AWARD

              Women's Choice Award (2018-2023)

              Our baby and kids furniture has been recommended by 9 out of 10 customers, making us a trusted choice for families.
              NATIONAL PARENTING PRODUCTS AWARD WINNER

              National Parenting Products Award (NAPPA)

              As a longstanding awards program, NAPPA Awards are a trusted source for parents seeking the best products for their children and families.
              HUMAN RESOURCES DIRECTOR 2023 BEST PLACES TO WORK HRD

              Canada's Best Place to Work in 2023 by HRD Canada

              We are proud to be recognized as one of the best places to work in Canada, fostering a diverse, multicultural, flexible, and collaborative work environment.

              Thank You!

              Thank you for trusting Storkcraft® to be a part of your family's precious moments. Together, we can continue to spread love, joy, and comfort, and to create cherished memories that last a lifetime.
              Follow us on Instagram, Facebook, Pinterest, LinkedIn, and YouTube and stay tuned for new blog posts, nursery trends, flash sales… and so much more!

              Mother smiling at baby while holding baby in her arms